Title: A New Era: The European Union Strides Towards Eliminating Plastics in Packaging by 2021


In a historic move for environmental sustainability, the European Union has embarked on an ambitious journey to withdraw plastics from packaging by 2021. This landmark decision aims to pave the way for a greener and more eco-friendly future. By ushering in alternatives to plastics, the EU hopes to tackle the growing environmental issues associated with plastics and establish a circular economy model that fosters innovation, job creation, and a healthier planet.

The Urgency of Change

The current plastic crisis gripping our planet is causing irreparable harm to ecosystems, marine life, and human health. Single-use plastics, in particular, have a devastating impact on the environment, as they are disposed of improperly, leading to pollution in landfills, water bodies, and even reaching the remote corners of our oceans. Recognizing the urgent need for action, the EU has developed a directive that sets out a comprehensive plan to address the issue.

A Clear Roadmap Towards Change

The Plastics Strategy, unveiled by the European Commission in 2018, represents a comprehensive framework guiding the EU's journey towards eliminating plastics in packaging by 2021. The strategy focuses on joint action by governments, industries, and citizens to reduce the detrimental impact of plastics on the environment and promote a sustainable and circular economy.

The EU's plan involves prioritizing the reduction of single-use plastics, such as cutlery, plates, straws, and balloon sticks. With these items accounting for a significant portion of waste, the European Union intends to ensure that environmentally friendly alternatives are readily available and affordable for consumers without compromising convenience.

Promoting Alternatives and Innovation

The transition away from plastics necessitates the development of suitable alternatives. The European Commission is actively promoting innovation and research in the field, encouraging businesses to adopt sustainable practices and produce eco-friendly packaging solutions. By investing in pioneering research, the EU aims to stimulate the creation of sustainable materials that can effectively replace plastics in the packaging industry.

Moreover, the EU's plan includes stimulating demand for recycled plastic products and ensuring a stable market for environmentally friendly alternatives. By 2025, it is estimated that the demand for recycled plastics in the EU will reach at least 10 million tonnes, creating new jobs and fostering a more sustainable economic future.

Collaboration and Voluntary Commitments

The EU recognizes that achieving such a transformative goal requires collaborative efforts from all stakeholders, including member states, industries, retailers, and consumers. While the directives and regulations play a crucial role in shaping the transition, voluntary commitments from businesses have a substantial impact on driving change and promoting sustainability.

Several prominent companies and organizations have already made public commitments to eliminating plastics from their packaging, showcasing the growing recognition of the urgency for change. Collaborative programs, such as the Circular Plastics Alliance, bring together stakeholders from across the value chain, encouraging the exchange of knowledge and best practices.

Consumer Awareness and Behavioral Change

The EU's strategy acknowledges the importance of consumer awareness and behavior change in achieving its goals. By empowering consumers with information and promoting more sustainable choices, the commission aims to inspire conscious consumption habits that reduce the overall demand for plastics.

To facilitate this transition, the EU is undertaking educational campaigns and awareness programs to highlight the environmental consequences of plastics and the benefits of adopting sustainable alternatives. By building a society that values environmental consciousness, the EU aims to lay the foundation for a circular economy and sustainable future.


The European Union's commitment to eliminating plastics from packaging by 2021 is an admirable endeavor and marks a significant step towards a more sustainable future. Through stringent regulations, fostering innovation, collaborative efforts, and consumer awareness campaigns, the EU aims to transform the packaging industry and set an example for the world.

The journey towards eliminating plastics is not without challenges, but with coordinated action and a common goal, the EU is well on its way to mitigating the environmental impact of plastics, creating innovative solutions, and establishing a circular economy model that nurtures both our planet and our future generations.

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